Advertising, marketing and public relations managers
Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.
大类 1 · Business, finance and administration occupations
advertising administratoradvertising agency manageradvertising directoradvertising manageragency marketing department managerbusiness manager - sales and advertisingcampaign managerchannel marketing managercirculation managercommercial network development managercommunications directorcommunications director - sales and marketingcommunications managercommunications manager - public relationscommunity relations directorcorporate affairs managercorrespondence and public inquiries managercreative services directordirector of development - annual givinge-commerce (electronic commerce) managerelection campaign managerelectronic business (e-business) managerelectronic commerce (e-commerce) managerexternal relations directorfundraising campaign managergraphic design firm managerinformation and communications managerinformation service managerInternet communications managerInternet site managermanager - marketing servicesmarket development managermarketing directormarketing executivemarketing managermedia advertising managermedia relations directormedia relations manageronline marketing managerpromotions managerpublic affairs directorpublic information directorpublic relations directorpublic relations managerpublicity administratorpublicity directorpublicity managerregional communications directorsales agency marketing division directorsales and advertising managersales and marketing directorsales and marketing managersales and publicity managersales director - computer marketing developmentsales promotion managersocial media managerWeb communications managerWeb marketing manager
Main duties · 主要职责原文
9
Advertising managers
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
Marketing managers
Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
Public relations managers
Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
E-business marketing managers
Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization's online business model and strategy.
Collaborate with advertising, marketing, and public relations teams to plan, develop, evaluate and manage an organization's online presence including public relations, communications, marketing, commercial activities and social media management.
Employment requirements · 任职要求
6
Advertising and public relations managers
A university degree or college diploma in communications, public relations, marketing, journalism or in a related field and Several years of experience in an advertising, public relations or communications officer position or in a related occupation are required.
Marketing managers
A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and Several years of experience as a sales, marketing or public relations representative or in a related occupation are required.
E-business managers
A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet and mobile services and Experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.
Additional information · 补充信息
1
Progression to senior management positions is possible with experience.
Exclusions · 不包含职业
9
Business development officers and market researchers and analysts (See 41402 Business development officers and market researchers and analysts)
Conference and event planners (See 12103 Conference and event planners)
Corporate sales managers (See 60010 Corporate sales managers)
Professional occupations in advertising, marketing and public relations (See 11202 Professional occupations in advertising, marketing and public relations)
Retail and wholesale trade managers (See 60020 Retail and wholesale trade managers)
Retail sales supervisors (See 62010 Retail sales supervisors)
Sales and account representatives - wholesale trade (non-technical) (See 64101 Sales and account representatives - wholesale trade (non-technical))
Senior managers - trade, broadcasting and other services (See 00014 Senior managers - trade, broadcasting and other services)
Source: Statistics Canada, National Occupational Classification (NOC) 2021 Version 1.0, September 28, 2021. Reproduced and distributed on an "as is" basis with the permission of Statistics Canada.